Cutflower Nomenclature

Scientific/Botanical Name

Genus: Bouvardia

Specie: longiflora

Variety/Cultivar: text

English Name:


Common Name


Botanical Family

Name in Latin: Rubiaceae

Name in English: Madder Family

The Plant

Origin: mexico

Growth Habit: woody erect perennial

Flower: The flowers are salverform. The flowers are arranged solitary. Small, tubular flowers with spreading star-like petals.

Blooming Period: August to November

Leaf: Bouvardia longiflora is an evergreen plant with simple leaves. The leaves are arranged alternately along the stems. They are ovate.


Will last longer in vase arrangements and makes a wonderful filler flower. Most Bouvardia is fragrant and it is often used in wedding and corsage work

Care and Handling

Lasting Quality: 1-2 weeks

Amount of water: text

Nutrition: preservative

Special handling: Special handling :Remove all foliage that will be below the water line. Cut under water with a sharp knife.  Hydrate in a solution of warm water and commercial floral preservative / floral food for two hours before storage or usage. Bouvardia is chill sensitive, so avoid cool temperatures.  It is also susceptible to wilting and leaf yellowing.  These problems can generally be avoided by proper conditioning, good sanitation and the use of a floral preservative / floral food.

Special feature/remarks:

• Named after Charles Bouvard (1572-1658), physician to Louis XIII and superintendent of the Royal Gardens in Paris.
• Common florist types are often evergreen derivatives and may not be represented by any of the type species. Hence, a more proper name might be B. spp.
• The specific epithet names "longiflora", "ternifolia" and "leiantha" mean long flowers, leaves in sets of three and smooth-flowered. Flower color and/or whether the flowers are hairy or not determines which species.
• As with many flower species, it is best to buy and sell by cultivar names so as to determine which ones are best. Besides ornamentals, this family includes a number of important species noted for coffee, quinine, dyes and medicines.
• Harvest most cultivars when at least two flowers per stem are open. However, some cultivars (especially white flowered ones) should be harvested somewhat tighter.
Recent Findings: van Meeteren (1990) reported that leaf drooping was mainly due to air in stems. Thus, cutting under water is very important for this species as one way to rid the stems of air. Reid et al. (2001) determined that MCP or STS treatments resulted in more flowers opening per stem and each flower lasting longer.